Seven Steps to an Effective Marketing Plan

1 Analyze Your Company – What makes your compa

Computer Dumping and Recycling – Pangs of Guilt

Recently one of my Facebook friends shared a video with me and his other friends about the disposal of personal computers and their effect on the environment. I was, to say the least, shocked and then pangs of guilt moved in. Over the years I have thrown out computers, monitors, network adapters, printers and simply tossed them in the trash not knowing that there would be a possibility of some of that hardware poisoning people in faraway lands. The video he shared is at the … 
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Small Businesses Are Embracing Digital Marketing—Are You?

The SCORE Small Business Success Blog is a valuable source of information for the small-business community. Here is a recent entry from that blog by Rieva Lesonsky of GrowBiz Media. If you are still focusing the bulk of your advertising efforts on traditional venues such as print ads and direct mail, you could be missing out—and you’re definitely marching to the beat of a different drummer than most small businesses, reports a new U.S. SMB Spending Forecast by BIA/Kelsey. The study found that small and … 
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Federal Grants

Federal Grants Courtesy: York, PA Chapter of SCORE This primer provides general guidance and is not all-inclusive. There are few absolutes, so statements as to eligibility are only for general guidance. The reader is advised to use the Internet resources provided herein to obtain the details of each program including eligibility. All Federal and PA grants are available to businesses directly from a Federal or PA Department or Agency. It is unlikely that a go-between can do anything to secure a grant that the individual … 
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Front Office – Back Office – Do you have them covered?

An entrepreneur can create a wonderful pizza or perhaps sell it. Others simply buy pizzas and eat them. Late last week I attended a presentation put on by a SCORE Mentor from our Dayton Chapter. His name is John Talty and he is a forward thinking individual with a very strong background of marketing with NEC. There were many facets to his presentation but one significant take-away for me as a mentor/counselor is that as we develop a relationship with a new client, we need … 
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Custom Lists with ReferenceUSA

ReferenceUSA is a subscription database that allows you to search, create lists, and download customized sets of company information. It contains over 14 million businesses, nonprofits, and government entities. Limit your search by sales volume, geographic radius, city, street, and more. For example, one of the first steps in business planning is to identify competitors. With ReferenceUSA you can search the Greater Cincinnati Metro area and limit by business type using the SIC or NAICS classifications. You could also create a radius search and identify … 
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10 startups hope to earn loans

From the Cincinnati Enquirer: By Laura Baverman • lbaverman@enquirer.com • January 13, 2011 Lindsey Lusignolo has big plans for her couture fashion design business. She hopes to expand her client list, open a store on Main Street in Over-the-Rhine, hire a seamstress and eventually manufacture goods. And she hopes her involvement in Bad Girl Ventures sets her in the right direction. Lusignolo, 25, on Thursday became one of 10 finalists for the Over-the-Rhine micro-lending organization’s second loan program. She’ll soon begin an eight-week educational program … 
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Healthcare: Then and Now by RG Wendel MD, MBA

Healthcare: Then & Now 1/3/2011 Richard G. Wendel MD, MBA The burdensome high cost of healthcare is the basic driving force behind healthcare reform. In 1954, healthcare expenditures consumed 5.4 percent of GDP; today it consumes 17 to18 percent, almost twice that in other developed nations. All economists agree that the high cost of healthcare within our employer-based healthcare system compromises our competitive position in the global economy. Furthermore, the Obama Healthcare Reform Bill is short on the specifics as to how these unsustainable increases … 
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Friends in business to help others

Fairfield-based errand runners are ready to take on your to-do list, give rides. Hamilton-Journal News, Business section, Sunday November 29, 2009 By Michael D. Pitman, Staff Writer FAIRFIELD – Anyone who needs help checking off some items on a “to do” list or a ride to the doctor’s office might need the services of L&S Errands and More. Lois Working and Shirley Salter (pictured) recently started the Fairfield-based errand service after both wished they could have called a similar service. And Working saw the need … 
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The Story of kokoslist and SCORE

From Jayne Gall: I recently started kokoslist.com to share my enthusiasm and intense interest in local arts activities and farmers markets, and to spread the word and create interest in the concept of Community Supported Agriculture in collaboration with our local, independent farmers. Along the way, my focus grew out of focus and spread to ever so many other complementary areas including my personal favorite cause for delight, the brain. My interest in brain research and how we do, in fact, impact the health of … 
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