SCORE Celebrates 50 Years of Helping Entrepreneurs Attain Small Business Success

Contact: Melinda Zemper April 15, 2014 Phone: (513) 706-3737| Email: mzemper@fuse.net By Mary Jane Good Southern Ohio SCORE District Director Greater Cincinnati SCORE has 100 volunteer business executives and specialists who donate their time to help small businesses succeed. Last year SC ORE counselors helped 1,500 clients, creating 305 new local jobs. This year SCORE’s 338 chapters across the U.S. celebrate its 50th birthday. SCORE Celebrates 50 Years of Helping Entrepreneurs Attain Small Business Success Counselors enjoy sharing knowledge and learning with entrepreneurs I’m often … 
Read More

Do you have what it takes to be an entrepreneur?

I received an email a few minutes ago from Lowell Bowie, one of our Cincinnati SCORE counselors. The email included a PDF file entitled “The Anatomy of an Entrepreneur”. It was written by Vivek Wadhwa, Raj Aggarwal, Krisztina “Z” Holly and Alex Salkever. I have to admit I enjoyed the read. If you click <here> you’ll enjoy reading the article. Some of the highlights! We asked company founders to rank the importance of a series of factors on the success of their mostrecent startups and … 
Read More

Motivation and Commitment

What kinds of people start businesses? Their skills are seldom different from those of people who succeed at working for others. The more successful entrepreneurs tend to be proactive, assertive, and highly observant. Why do people start small businesses? The most frequently cited motivation for business start-ups is to allow the entrepreneur to achieve independence; money is secondary. Is this surprising? The other reasons named most often are that an opportunity presented itself, a person took over the family business, or the person simply wanted … 
Read More

Passionate about Sales?

Do you know what to look for in a sales person? Most sales applicants can present a lot of reasons why they will be great for you . Suggest you might be hiring on straight commission and see what they say… If they are from your industry, they will tell you about all the business that they can bring with them. Usually you can discount that by 50-100%. Do your sales people have a passion for sales? If your sales people do not… Rule #1 … 
Read More

Why a Business Plan?

The successful entrepreneur is generally more inclined, once a business idea is selected, to sharpen the concept by a detailed planning process. The result of this step is a comprehensive business plan, with its major components being the marketing “mix,” the strategic plan, operational and logistical structures, and the financial proposal. The purpose of the business plan is to recognize and define a business opportunity, describe how that opportunity will be seized by the management team, and to demonstrate that the business is feasible and … 
Read More

Know Your Sales Margins

If you don’t know whether your business makes more selling Product A or Product B, listen up. Reference: Business on Main Do you make more money selling cookies or cupcakes? Who’s more important to your business: the big customer who ties up half your workforce, or the dozen smaller customers who occupy the other half? Knowing which of your products or services generates the biggest profit margins is critical to building a sustainable business. It helps you determine where you should focus your resources for … 
Read More

Selecting a Venture

The basic rule is simple: “Find a market need and fill it!” The process of finding the need, and the method chosen to fill it are where the difficulties arise. Based on an opportunity scan, does the market need a product or service that is not currently being provided? Is there a needed product or service currently being provided in a less than satisfactory way? Is some particular market being underserved due to capacity shortages or location gaps? Can we serve any of these needs … 
Read More

To Network or Not To Network, That is the Question!

A couple of days ago, a fellow mentor copied me on an email he sent to one of our clients on the value of networking. I felt that his comments encapsulated the essence of networking. He had attended a networking session with Xavier University at the Cintas Center on April 1st with the client. He ends with “I also think networking, like public speaking, is a skill that can be learned and the more you do it, the better you get.” – Please read on… … 
Read More

Free Publicity and Awards Build Small Business Success

Marketing your small business by Karen Durand & Katie Nelson, SCORE Cincinnati Chapter It’s well known that small businesses have limited marketing budgets, but still have a great need to get their message out to build their business.  Dennis, Murphy, SCORE Mentor, suggests that one should NEVER be afraid of the Media. “All businesses should have a brief bio and a short one page article about the universal problem that their company solves or fulfills,” i.e. your “elevator speech.”  He has found this to be … 
Read More

Seven Most Overrated Businesses: First

Restaurants. Dining out and cooking are among Americans’ favorite pastimes. But “restaurants are among the toughest businesses to run,” says Donna Ettenson, vice president of the Association of Small Business Development Centers in Burke, Va. Far too many people assume their culinary abilities will lead to success in the restaurant business. Instead, about 60% of restaurants close in the first three years, according to a 2003 study at Ohio State University. That’s quite a bit higher than the roughly half of all start-ups that close … 
Read More